Pay-Per-Click Advertising Explained: When PPC Works, When It Fails, and How Businesses Should Use It
Introduction: Understanding the Role of Paid Visibility Pay-per-click advertising has become one of the most widely used digital marketing methods for businesses seeking immediate visibility. From search engines to social platforms, PPC campaigns allow brands to appear directly in front of audiences actively searching for products, services, or information. Despite its popularity, PPC is often […]